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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110
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Products should face the center of your ads

Ariyh

🎓 Findings People like ads more when the product advertised faces inward (vs outward). . Journal of Advertising (June 2015) 🏫 Researchers James M. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Facing Direction Affects Processing Fluency and Ad Evaluation. Jesse R Catlin.

Product 62
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Take-back programs boost profits

Ariyh

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?

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The big impact of a single negative review

Ariyh

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. The study was carried out on a large online retailer in 2015.

Retail 99
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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Are they in stock?

Place 71
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

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Will Women’s World Cup bring the prize audience marketers want?

Martech

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. This means both FIFA and NHK, the Japanese state broadcaster, missed out on the very lucrative pre-tournament advertising. Perfect fit, right? from 2019).