2015 Analytics New Markets Thought Leadership 
Adobe Experience Cloud Blog
MARCH 23, 2018
Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.
Adobe Experience Cloud Blog
JANUARY 13, 2017
That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. We can send top-of-the-funnel content to engaged leads and later-stage content to marketing qualified leads, all while following which assets move them down the funnel.
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Adobe Experience Cloud Blog
FEBRUARY 17, 2016
Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!
Adobe Experience Cloud Blog
JUNE 14, 2016
With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. It sure is an exciting time to be a marketer!
Adobe Experience Cloud Blog
MARCH 4, 2016
billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. It even allows you to serve ads on your content, opening up a new advertisement channel. Brands today know and benefit from the power of social media.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Digital Marketing Metrics.
Adobe Experience Cloud Blog
MARCH 17, 2017
Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Often, people will attend sessions that are directly relevant to what they do on a daily basis, but now is a perfect time to try something new. Ops and analytics nerd? Marketing coordinator?
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