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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

It’s time to embrace the new marketing, which is focused on building long-term relationships and creating consistent conversations with customers. We’ve always operated with the goal of creating simple, yet powerful technology for marketers to deliver the right message, to the right person, at the right time.

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Why Website Engagement is the New Marketing “Must-Have”

Adobe Experience Cloud Blog

2015: The Year of Website Personalization. While the last few years have substantiated the value of content marketing, as 2015 takes off, personalization will undoubtedly be at the forefront of marketing trends. As more and more content becomes available, it will be increasingly important to stand out from the crowd.

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Marketing Mathematics: Why You Need to Invest in Website Engagement

Adobe Experience Cloud Blog

In my previous post, I discussed why website engagement is the new marketing “must-have”. Based on this data, in 2015, you have 25K leads to engage from your database, and chances are this will grow throughout the year, possibly reaching 30K. The Missing Piece of Your 2015 Marketing Budget.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?

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Fast Forward: Video Content Goes Interactive and Personal

Adobe Experience Cloud Blog

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. Grow Your Market.

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