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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

26:16) Mallory challenges the usual thinking about content analytics. You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. We had to really understand how analytics worked. Yeah, yeah.

SEO 57
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How the YouTube algorithm works in 2025

Hootsuite

Optimization and analytics: How to improve performance 14. If your strategy is stuck, stunted, or stalled, its probably time to take a look at your analytics. Without detailed analytics and data tracking, youre only speculating. Analyze, analyze, analyze As with everything on social media, data is your best friend.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges?

Transform 135
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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Neil Patel

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145
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7 Lessons To Help You Produce Content That Converts

Adobe Experience Cloud Blog

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For example, conversion metrics could be: 100 downloads for a whitepaper. Or do they prefer to read text in the form of blogs, whitepapers, and research articles? 1,000+ social shares.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. Buffer , 2014).

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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

Mine your analytics for performance/conversion leaders. Consult your analytics data to add key metrics like page views, social shares, time on-site, and conversion rates to include for individual assets in the inventory. TIP: Not sure how to locate organic search data in Google Analytics? Check your search traffic. Repackaging.