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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Hubspot Marketing

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. That leads to inconsistencies across the customer journey, as prospects end up hearing different messages from different people across the organization. The cost of paid acquisition has skyrocketed.

Transform 105
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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? They have customer journeys laid out to get to these end results that we wanted. Yeah, yeah.

SEO 57
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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1. Understand Customer Behavior. Personalize the Customer Experience.

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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform 134
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Marketing beyond boundaries at Opticon

Martech

Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name.

Transform 111
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). (More below on how to develop your strategy.).