Sprout Social

APRIL 21, 2020

Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 100

Retail Gen Z Fashion Millennials 100

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Bannerflow

SEPTEMBER 7, 2021

Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns? Gen Z are the car drivers and buyers of the future. Big Hitting Minis.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z 127

Gen Z Product Retail Millennials 127

Hubspot Marketing

JANUARY 9, 2023

Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. Marketers can also be active in subreddits that correspond with the niche.

Gen Z 116

Gen Z Marketing Marketers Millennials 116

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. It also gives prospective customers an opportunity to see a product or service in action. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone.

Gen Z 131

Gen Z User-Generated Millennials Branding 131

Hootsuite

JUNE 21, 2023

Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. #1 Their research shows social media has become the top source of investing information for Gen Z investors. That’s not surprising.

Gen Z 100

Gen Z Communications Education Millennials 100

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% of Generation X, and 48.2% 54% of social browsers use social media to research products. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( People are 31% more likely to recall what they saw on Twitter vs. general online browsing. Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. percentage points since 2015, according to Scopen’s Agency Scope UK 2021/22 report published in partnership with WARC.

Advertising 52

Advertising Advertisers Retail Shoppers 52