Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We spoke with Jean Castanon, AmEx’s VP of Product Referral Marketing, to find out what’s behind the program’s success. It can even go higher for certain products and customers.

Gen Z 109

Gen Z Millennials Direct Mail Product 109

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. What is Gen Alpha Like?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.

Gen Z 89

Gen Z Product Millennials Shoppers 89

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 101

Gen Z Product Millennials Retail 101

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 208

eCommerce Gen Z Transform Millennials 208

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 87

Gen Z Millennials Shoppers Price 87

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 111

Gen Z Branding Millennials Transform 111

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are Gen Z, making up 44.7%

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Transform Advertising Advertisers 122

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). They see these platforms as search engines, so why can’t SEOs? And, please, don’t take my word for it.

Gen Z 122

Gen Z Transform Millennials SEO 122

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Xers prefer feed posts, online communities, and short-form video.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 112

Gen Z Millennials Customer Acquisition Advertising 112

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). In your inbox. Processing.Please wait. Hot metaverse topics.

Gen Z 113

Gen Z Millennials Fashion Food 113

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. The line between creators and their audiences is blurring, too.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Is it Gen Z , hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither.

Gen Z 90

Gen Z Millennials Retail Marketing 90

illumin

MAY 16, 2024

One theory the study proposes for this is a generational shift and the prominence of “cancel culture” online. They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. This gives brands a name value beyond their product offering.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 106

Gen Z Millennials Branding Customer loyalty 106

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Marketing Content to Gen Z? They flash across our screens, promoting everything, from the latest gadgets and luxury makeup products to tantalizing fragrances and trendy clothes. What do you want to show?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 83

Product Branding Gen Z Health 83

illumin

OCTOBER 11, 2023

Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. What is influencer marketing?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This number drops to 38% for Millennials.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Hubspot Marketing

MAY 8, 2023

For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 116

Gen Z Millennials Retail Price 116