Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Advertisers Advertising Transform 122

Hubspot Marketing

AUGUST 18, 2022

Both brands knew their target market desired luxury and meticulous craftsmanship. The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Turns out both the luggage and some parts of the car's interior use carbon fiber, strong-yet-light composite material. Image Source.

Branding 145

Branding Fashion Shoppers Food 145