Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. What’s The Most Searched Thing On Google?

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Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

MARCH 5, 2023

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Read all about it in Google Webmaster Tools Finally Adds User Administration. How SEOs should (and shouldn’t) use it 2019: A conversation with Moz’s Russ Jones about what had changed.

Search Marketers 83

Search Marketers User-Generated SEO Marketing 83

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Google Business Profiles sets waiting period for new owners and managers. Yoast SEO 17.9 consumers spent $204.5

Search Marketers 114

Search Marketers Health Law Marketing 114

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. Video: Does Google Own Us?

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Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. They lead users to intermediate pages that are not as useful as the final destination.”. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. What are doorway pages?

SEO 104

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Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world.

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Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. billion people worldwide with new languages.

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Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 87

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Search Engine Land

APRIL 24, 2023

All of these updates had a common goal – to reward high-quality content and sites in search that provided a great user experience and fulfilled search intent. To contextualize its significance, it was expected that a regular user would see the impact of Penguin in SERPs. Penguin was an extension of these efforts.

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SEO User-Generated Branding Management 96

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . URL network.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. Image Source Smile Doctors started in 2015 , and in the first few years, the brand had minimal brand recognition. From my experience, marketing channels like SEO take time to bring results — often six and up to nine months to attract just traffic.

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Search Engine Land

FEBRUARY 26, 2023

Now we’re better able to detect when both queries and documents are local to the user. Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO Read all about it in Google Confirms Panda 3.3

Search Marketers 90

Search Marketers Non-Profit Retail SEO 90

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

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Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

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Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

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Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3%

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Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. StrategiQ launches Spark, an SEO deployment platform.

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Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

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Search Marketers SEO Marketing Marketers 91

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads 2015: More than 43 million ads were disabled for using “Trick to Click” ploys.

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Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

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Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Larry Page named “CEO Of The Year”. by Brittany Page.

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Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. RankBrain was the third most important ranking factor. As for the other two? It is content. Microsoft Advertising blocks 1.6

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Search Marketers Marketing Marketers User-Generated 85

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

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SEO Thought Leadership User-Generated Promotion 134

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” Read all about it in Google: Try To Avoid Link Building Because It Can Do More Harm Than Good.

Search Marketers 87

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Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. 22 Links To Coverage About The SEO Is Bull Debate 2007: Just some of the coverage.

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Local Pack Displaying Logos In Web Search Results 2015: Google was testing a new local pack in the web search results that displayed maps plus logos and pictures of the business listing.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. 22 Links To Coverage About The SEO Is Bull Debate 2007: Just some of the coverage.

Search Marketers 72

Search Marketers Real Estate Retail Marketing 72

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. So if a user clicked on the URL link that counted as a click or if a user clicked to play the video that also counted as a click.

Search Marketers 88

Search Marketers User-Generated Marketing Marketers 88

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. You can narrow it down further by specifying the level of expertise you're targeting: entry-level marketers, mid-level managers, or senior executives.   Source 💡 Create generic content but focus on content that will help you grow.  

Copywriting 124

Copywriting User-Generated Promotion Advertising 124

Search Engine Land

OCTOBER 25, 2022

I interviewed a lot of SEOs (seniors and managers) in the past three months, and no one has tried anything there. This shows a lack of curiosity among SEOs to learn new things like GA4. It was 2015 when for the first time, I optimized the content before I published it. And within a week, it was on the featured snippets.

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SEO Marketing Marketers Key Performance Indicator 94

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). A new Audience report on Aug.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Hubspot Marketing

MAY 6, 2024

Whatever the reason, I was disappointed like many other users. Some changes did happen, but there weren't many improvements for regular users. Some users backed Elon Musk and were willing to pay more for a subscription because they believed in the platform. At the time, there were about 300 million monthly active users.

Advertising 95

Advertising Advertisers User-Generated Marketing 95

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Most of these content auto- generators that you can find online use NLG or Natural Language Generation technology based on NLP.

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. We reached the top results on Google through valuable ranked content that respects the best SEO practices and our own digital content production. Come on this journey with me!

SEO 86

SEO User-Generated Digital Marketing Copywriting 86

Buffer Marketing

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews. Source: Facebook 8.

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User-Generated Price Retail Marketing 116

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. I run a CRO program at an agency that’s well-known for SEO.

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SEO Communications User-Generated Entertainment 64