Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. 1,000+ social shares.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Content Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Another way to ensure that your content marketing strategy stays true to your brand is to standardize your brand voice. Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs.

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Do: Take a Second (and Third) Look at Mobile Marketing. Stop: Isolating Marketing Strategies That Work Well Together.

Whitepaper 135

Whitepaper User-Generated B2C Thought Leadership 135

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Whitepaper 141

Whitepaper Marketers Marketing CMO 141

Neil Patel

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. For example, below you can see a comparison between a site’s visitors who signed up for a free trial and those who downloaded a whitepaper.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. Downloads of a whitepaper or app. For example: Newsletter sign-ups.

Transform 111

Transform Entertainment Whitepaper Communications 111

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 67

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 67

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Hootsuite (@hootsuite) February 11, 2015. For example, consider the more technical B2B content, such as whitepapers or case studies. Monitor your competitors.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Whitepaper 95

Whitepaper Marketers Marketing CMO 95

Duct Tape Marketing

JULY 28, 2016

Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc. Mobile video plays exceeded 44% by mid-2015, which was an 844% rise since 2012. Hilary Clinton used Snapchat to reach out to young supporters in 2015.

PR 47

PR Whitepaper Transform Digital Marketing 47

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Hootsuite (@hootsuite) February 11, 2015. For example, consider the more technical B2B content, such as whitepapers or case studies. Monitor your competitors.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketers 146

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that content marketing is democratizing , and video is no exception. Examples of authentic, engaging video marketing abound. Here are some of the best content marketing videos from 2015. B2B Content Marketing Tutorials. How to Switch from a Campaign Strategy to an Always-On Content Marketing Strategy”.

Content Marketing 112

Content Marketing PR Whitepaper Marketers 112