2015 New Markets Place Thought Leadership 
Adobe Experience Cloud Blog
MARCH 23, 2018
That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Create New Audiences.
Adobe Experience Cloud Blog
FEBRUARY 17, 2016
Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!
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Adobe Experience Cloud Blog
MARCH 4, 2016
billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. As a content marketer, the idea of a new platform for you to deliver your content to an interested audience can be both exhilarating and terrifying.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Chris Weaver. Oli Gardner.
Marketing Insider Group
MAY 31, 2012
And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Half of the attendees reported that they had no formal social media training or enablement plans in place. starts with search terms and topics.
Adobe Experience Cloud Blog
MARCH 17, 2017
Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. As your technology stack (and hopefully budget) grows, so are the increasing offerings that marketers have. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.—
Content Marketing Institute
JULY 18, 2018
The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. Then, a new CMO joined the firm, and budgets were put on hold. Let’s sit down on Monday and road-map that.”.
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