Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. For example, we placed a higher importance on customer service, so we lifted those salaries by 10 percent.

Finance 130

Finance Place New Markets Shipping 130

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. If you want your video marketing campaign to be successful, you’ll need as much attention as possible. Of course, Facebook isn’t the only place where you could choose to invest in ads.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Search Engine Land

APRIL 14, 2023

No redirects in place. Noindex Typically, redesigned websites are prepared on a separate server where a copy of the live website is tested with the new look and feel. Image source: Olive&Co The current Amazon website design has been used since 2015 without a redesign. Adding/removing content.

SEO 104

SEO Analytics Shoppers Fashion 104

Hubspot Marketing

JANUARY 21, 2019

What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. but that's not the only place you'll find its products. Easier said than done, right?

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Jeff Bullas

DECEMBER 7, 2022

This has placed significant stress on Africa’s already strained health systems. In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. .

Health 202

Health Non-Profit Food Energy 202

Martech

OCTOBER 23, 2023

However, he alleged he was unsuccessful as Google already had deals in place, reports Big Tech On Trial. During Weinberg’s cross-examination by Google, Google’s lawyer pointed out that DuckDuckGo’s market share is lower in Europe compared to the United States, even in countries where a default search engine choice screen has been introduced.

Price 81

Price Advertising Advertisers Law 81

Adobe Experience Cloud Blog

MARCH 4, 2016

billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. As a content marketer, the idea of a new platform for you to deliver your content to an interested audience can be both exhilarating and terrifying.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Hubspot Marketing

JUNE 2, 2020

Your existing customer base is the perfect place to start with your interviews because they've already purchased your product and engaged with your company. And if you're a HubSpot customer, add your persona to your HubSpot Marketing Platform by following this step-by-step setup guide. But how do you find those interviewees?

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Chris Weaver. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet.

Content Marketing 101

Content Marketing Transform Marketing Marketers 101

Duct Tape Marketing

JUNE 7, 2017

In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. They may, for example, be powered by Flash or third party plugins that don’t place nice with mobile devices. The good news is that many of these are fairly new disciplines. There, we said it.

Customer loyalty 47

Customer loyalty Millennials Digital Marketing Promotion 47

Marketing Insider Group

MAY 31, 2012

And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Half of the attendees reported that they had no formal social media training or enablement plans in place. starts with search terms and topics.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Duct Tape Marketing

JULY 19, 2017

We can talk about that, but Sony came after GoPro once it started seeing this five years of 90% annual sales growth between 2010 and 2015. Yeah, so I think things like that do change and again, I think you’ve got to innovate to meet the needs of that new market segment. GoPro is getting disrupted.

Food 40

Food Product Management Customer 40

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). Gary Vaynerchuk.

Content Marketing 124

Content Marketing Marketing Marketers Customer Acquisition 124

Adobe Experience Cloud Blog

MARCH 17, 2017

As your technology stack (and hopefully budget) grows, so are the increasing offerings that marketers have. I use Summit as a place to catch up with current vendors, talk with up and coming vendors, and get demos of tools I’m actively shopping for. Emily Dick , Director of Marketing at QuickMobile.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Hootsuite

SEPTEMBER 30, 2019

Banner ads can be placed at the bottom of articles. Moments ads are similar to in-feed ads placed on Facebook and Instagram. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. WeChat Advertising.

Transform 111

Transform Marketing Marketers Finance 111

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more.

PR 132

PR Thought Leadership B2C Food 132