Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

Gen Z

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For example, conversion metrics could be: 100 downloads for a whitepaper. 2. Have a Realistic Content Plan in Place. 25 email registrations for a service. 1,000+ social shares.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Utilize interactive content.

Branding

Adobe Experience Cloud Blog

DECEMBER 14, 2017

As of 2015, most of Google users access the search engine via mobile phone. Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Do: Take a Second (and Third) Look at Mobile Marketing.

Whitepaper

Adobe Experience Cloud Blog

MARCH 30, 2016

Making this a reality involves ensuring that you have the right strategy in place and dollars to back it up. Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Point-to-Point Engagement?

Customer

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. See what I mean?

Whitepaper

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Every blog post you write is one additional indexed page to get your content on Google.

Inbound Marketing

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Before you can start measuring your ROI, you need to have clearly defined goals in place. Make sure you have one in place with quantifiable goals. Downloads of a whitepaper or app. Measuring Social Media ROI.

Transform

Litmus

OCTOBER 26, 2018

Email carousels from UK home improvement retailer B&Q in late 2014 and toymaker Lego in early 2015 grabbed the attention of email marketers and were the spark that launched mainstream adoption of email interactivity. It wasn’t until early 2015 that interactive emails truly emerged as a legit tactic. Download the free whitepaper ?.

Real Estate

Rock Content

FEBRUARY 5, 2016

There’s a vast surplus of average content in the digital world — from ephemera like viral maps to huge white papers that maybe a dozen people will read.In As BuzzSumo showed with their analysis of the most shared articles of 2015 , surprise is the key to overcoming content shock. Remarkable content wins every time.

Whitepaper

Hootsuite

FEBRUARY 12, 2015

Hootsuite (@hootsuite) February 11, 2015. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place. For example, consider the more technical B2B content, such as whitepapers or case studies. Monitor your competitors.

Social Media Marketing

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. See what I mean?

Whitepaper

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Add gated content to your website : Place forms or call to action (CTA) buttons within ungated content to offer the gated asset or content upgrade. Use clear calls to action that explain the value of the download.

Marketers

Hootsuite

FEBRUARY 12, 2015

Hootsuite (@hootsuite) February 11, 2015. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place. For example, consider the more technical B2B content, such as whitepapers or case studies. Monitor your competitors.

Social Media Marketing

Moz

MAY 12, 2019

What’s more, it does so using a web rendering service that until very recently was based on Chrome 41 (released in 2015). The MDN Docs are a good place to learn more about service workers and their capabilities. Rather than doing a bad job of writing a basic tutorial here, I’m instead going to link to some key resources.

SEO

Marketing Insider Group

SEPTEMBER 15, 2015

Here are some of the best content marketing videos from 2015. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content. The post The 15 Best Content Marketing Videos Of 2015 appeared first on B2B Marketing Insider. This article by Lauren B.

Content Marketing

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. It can work as an ice-breaker sentence in a long-form content that gives tips on writing and so, it is placed within the content as a funny reference. Additional Tips.

Whitepaper

Moz

MAY 19, 2019

Try Googling “ infographics are dead ,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” The numbers drive the narrative. For example, GoodRx, a platform that reports pricing data from more than 70,000 U.S.

Content Marketing