Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Evaluate automated emails. Clean up your email list.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: If you don’t have a documented strategy in place, it’s not too late! Now you need to make sure it reaches them! Use our simple template to create your strategic marketing plan.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! Help Self-Educating Customers. Hungry for more?

Whitepaper 95

Whitepaper Customer eBook Energy 95

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 96

Whitepaper eBook SEO Education 96

Rock Content

MARCH 12, 2024

A travel agent may want to tell stories about places that he or she has personally visited. We have skilled researchers who can create compelling case studies, white papers, and more. Share personal firsthand experiences related to your industry. Do you want people to trust you? Do you need detailed, thoroughly written content?

Branding 92

Branding Whitepaper Shoppers Price 92

Martech

APRIL 2, 2024

While LinkedIn is a great place to start, it’s not the only channel brands should explore. Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Digital Marketer

JANUARY 27, 2023

Some things you might leverage to build your email list are A Downloadable Report or a White Paper. Webinars and Consulting Sessions Discount and Coupon Codes (for e-Commerce) If you look around you’ll see these all over the place. Quiz Surveys (like our “What Type of Marketer Are You?”

Whitepaper 69

Whitepaper Promotion Place Customer 69

Martech

FEBRUARY 6, 2024

Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. .” Winterberry (registration required). What do all these devices have in common? They serve content.

Transform 116

Transform Whitepaper Direct Mail Marketing 116

Jeff Bullas

FEBRUARY 19, 2023

They’re not spitting out whole blog posts, books, or whitepapers. In my case, the score of the page was pretty good in the first place, so there are only marginal improvements to make. Quite amazing. What copy can AI software create? Most AI tools used for writing copy generate short-form content. Keyword optimization.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Rock Content

AUGUST 25, 2023

You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Martech

OCTOBER 4, 2022

“A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin. Then, have a plan in place to take action based on that data.

Whitepaper 106

Whitepaper CRM Education Place 106

Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Rock Content

FEBRUARY 15, 2024

As with research for blog posts, white papers, and other marketing content, you’ll need to identify what it is that your target audience wants and needs. Create long-form content with relevant keywords and phrases that are well-placed and sound natural. Place links to high-quality sites in your content as well.

SEO 85

SEO Whitepaper Real Estate User-Generated 85

Martech

JUNE 29, 2022

Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. ” Among those many touches is the intent data sourced from software review site G2.

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

Martech

APRIL 23, 2024

It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Whitepaper 96

Whitepaper New Technology Price Product 96

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. Well, you know the “highest paid person’s opinion” in your office better than I do.

Whitepaper 112

Whitepaper Analytics User-Generated Key Performance Indicator 112

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. A white paper? And how are we capturing that traffic? Is it an eBook?

Whitepaper 51

Whitepaper eBook Education Place 51

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Some examples of beneficial content include: Blogs Podcasts Webinars White papers Ebooks Case studies Newsletters Apps These tools can establish your brand as an industry authority and increase your online presence.

SEO 75

SEO Whitepaper B2C eBook 75

OnDemand CMO

NOVEMBER 15, 2022

Some good places to start are industry trends, how-to explainers, or unique insights about your industry that outsiders may not be privy to. Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. Find Your Niche and Dive Into It. What should you write about in your ebook?

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Martech

JANUARY 11, 2022

Marketers can collect buyer intent data from each place they interact with customers. It’s ultimately the marketer’s decision as to what determines intent level, but it should be based on specific actions customers take throughout the lead cycle , such as clicking a call-to-action button, downloading a white paper, etc.

Whitepaper 113

Whitepaper Transform Education Customer 113

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 105

Whitepaper SEO eBook Place 105

Marketing Insider Group

MARCH 27, 2023

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Whitepaper 98

Whitepaper Retail Traditional Marketing User-Generated 98

Calvyn Lee Blog

AUGUST 25, 2021

Many businesses miss out on huge opportunities because they don’t have a clear system in place to manage and nurture the leads that they have. Blog posts, white papers, resources, images, videos…it’s all content. Once you know that, everything else falls into place. How to go from data -> Insight -> Action.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The “See Also” section at the end of most articles is a good place to look. What separates this kind of research is that it places you as an observer or recorder of real-life activities. White papers and lead magnets.

Whitepaper 102

Whitepaper Place Influencer Marketing Content Marketing 102

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Meetup is one of many places where you can find such groups. Dig deeper: What are the top skills you need for digital marketing? Of course, this is to their advantage in developing a strong and devoted user base.

Whitepaper 100

Whitepaper Promotion Education Product 100

Businesses Grow

JANUARY 8, 2024

We want our own place.” The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Perhaps the most non-obvious social media trends involve posting content and earning audiences in non-traditional places. ” And they will get it.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. A white paper? And how are we capturing that traffic? Is it an eBook?

Whitepaper 40

Whitepaper eBook Education Place 40

Martech

MARCH 2, 2022

Have we established KPIs and put a system in place for tracking, measuring and reporting results? Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources.

Management 108

Management Whitepaper Marketing Marketers 108

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Life’s about to get real for all those marketers who thought all they had to do was write “best plumber in Pittsburgh” and sprinkle that phrase at awkward places in every post they write.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Rock Content

APRIL 11, 2023

This includes blog posts, social media posts and longer pieces of content like white papers. Content, on the other hand, is usually more general information meant to educate or provide useful insights for your audience.

Copywriting 90

Copywriting Whitepaper Key Performance Indicator Education 90

Base.ai

MAY 15, 2023

But we definitely have a process in place where we are essentially doing roadshows with our CSM teams, and saying: “Hey, here’s our team, don’t forget about us, here’s your current process. Or do you mean it’s a white paper or a customer story, for example? Or are you maybe bringing them in later?

Whitepaper 52

Whitepaper Communications Customer Management 52

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. White Papers, eBooks, and Research Reports were. White Papers are the most “scientific” and “buttoned-up” of all the content formats.

Real Estate 98

Real Estate Whitepaper Finance eBook 98

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. By linking your Google Ads and Analytics accounts , you can keep all of the data on both your ad campaigns and website performance all in one place. CRMs make assembling all customer data in one place simple.

Advertising 95

Advertising Advertisers Whitepaper CRM 95

Neil Patel

DECEMBER 8, 2021

The most obvious reason for a FAQ is to provide your customers with a place to have their top questions answered. FAQ pages are one of the easiest and most obvious places to do just that. This could include email captures in exchange for discounts, links to product pages, or places to learn more. Start with Google.

Customer 129

Customer Whitepaper Real Estate SEO 129

Content Marketing Institute

APRIL 6, 2018

There’s no better place to express it than on your About Us page. No better place than About Us page to tell an emotional brand story expressing vision & purpose. But it doesn’t need to be just white papers and webinars. Thought leadership #content doesn’t need to be white papers & webinars.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

OnPassive Marketing

MAY 11, 2022

They target different places and generate content for them using other social media platforms. And it does have its place in any digital campaign or digital strategy. . They can help you with related content like blogs, news articles, white papers, videos, and Instagram posts. .

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71