Remove 2015 Remove Thought Leadership Remove Whitepaper
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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

This makes thought leadership and brand authority even more important for organic discovery. “If You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? It’s thought leadership. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

SEO 57
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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. 06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.

Transform 135
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“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Adobe Experience Cloud Blog

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Later Susan opens up her browser and navigates to her LinkedIn page where GE engages her with a series of personalized digital ads that invite her to download a whitepaper on advancements in radiology.

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7 Lessons To Help You Produce Content That Converts

Adobe Experience Cloud Blog

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For example, conversion metrics could be: 100 downloads for a whitepaper. Or do they prefer to read text in the form of blogs, whitepapers, and research articles? 1,000+ social shares.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Sorry to break it to you, but statistics don’t lie. Take early retirement? Of course not.

Gen Z 110
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Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Adobe Experience Cloud Blog

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. According to a 2015 DemandGen survey , over 90% of customers favor visual/interactive content, a stat that’s up from last year, indicating upward movement.

Branding 134