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Brand safety is BS (until it’s not)

Martech

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. If you’re not actively telling your brand’s story online, AI will fill in the blanks for better or worse.

Branding 102
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This day in search marketing history: January 13

Search Engine Land

Responsive search ads available globally in all Microsoft Advertising interfaces. 2016: A summary of some of the questions, answers and additional confusion around the most recent Google core algorithm update and Panda becoming part of Google’s core ranking signals. Q4 Reports: Search Advertising Growing In Efficiency.

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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Welcome to the world of public relations. That’s no different when it comes to PR.

PR 145
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Measure & Increase Instagram Engagement

Sprout Social

Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. It’s no doubt that brands manage comments and mentions on Instagram all the time.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Search engine marketing is paying for advertising space on said search engines. In fact, 59% of shoppers would rather buy from brands they know, and 21% have purchased products solely because they like the brand itself.

PR 145