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How advertisers can capitalize on vertical video

Search Engine Land

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

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The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Data/Analytics Tools. Social Analytics.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I predicted that advertisers would throw good money after bad and that display media would make big budget gains. My Main Content Marketing Prediction For 2016?

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Did we miss any of your favorites?

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Adams & Knight Wins Multiple Travel Awards from International Marketing Competitions

Adams & Knight Marketing

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. Avon, Conn.,

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Adams & Knight Wins Big at Prestigious Travel Industry Awards

Adams & Knight Marketing

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

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