Remove 2016 Remove Advertising Remove Gen Z Remove Millennials
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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 128
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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. They also release new functionality for their users and advertisers every other week. are under 30, accounting for the Gen Z audience and younger millennials. About 60% of TikTok users in the U.S.

Gen Z 112
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11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Hubspot Marketing

Launched in March 2016, Mastodon has about 2.5 Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. We are merely providing similar platform options for those preparing for potential future pivots.

Gen Z 124
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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105
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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145
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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1.