Sprout Social
OCTOBER 16, 2023
What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.
Search Engine Land
OCTOBER 3, 2023
The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2016, 18.1 trillion views. In 2015, 14.8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
JULY 25, 2022
This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.
Spiralytics
DECEMBER 5, 2022
One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Source: Sneaker Freaker.
Martech
FEBRUARY 22, 2023
Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% The rise of TikTok has been nothing short of revolutionary.
Hubspot Marketing
OCTOBER 11, 2023
2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2014 - Musical.ly
Hubspot Marketing
JULY 23, 2019
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). Year Launched: 2016.
Expert insights. Personalized for you.
111 
Let's personalize your content