Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. Ages 25–29: 57%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. are 50 and up.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. It is also a great way to advertise to younger consumers, as the app’s users are below 30.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85