Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. More than 50% of social media marketers create content for YouTube.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Takeaways for Marketers. Image Source.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Sources: SEM Rush.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. Millions of content creators are using it to publish video content consistently.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Neil Patel

MARCH 14, 2023

In today’s digital age, social media has become an integral part of our daily lives. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. Social media really is attacking Google.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. Yes, much like our friends and family, we’re talking about TikTok.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Neil Patel

JANUARY 20, 2021

TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly What Is TikTok? before rebranding to TikTok. Why is TikTok so Popular?

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. If you’ve published content on TikTok , think about reusing them for Reels. Try it free today. Get Started.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hubspot Marketing

APRIL 13, 2020

QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app.

Gen Z 131

Gen Z Millennials User-Generated eCommerce 131

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Econsultancy

DECEMBER 13, 2021

Consumer confidence in June 2021 at highest level since 2016. As of June 2021, consumer confidence is now at its highest level since 2016, as UK citizens become more optimistic about the future post-Covid. Digital marketing named in highest growth job categories of 2021 by LinkedIn. Another 48.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hootsuite

JUNE 30, 2022

skull Death, dying, also used by Gen Z when something is so hilarious you could die. lemon The lemon was co-opted by Beyoncé fans after the 2016 release of Lemonade. It’s most famously linked to the Taylor Swift-Kanyé feud of 2016. Both emoji spiked dramatically after her Lemonade album dropped in 2016.

Communications 111

Communications Gen Z Food Health 111