As lead gen grows on social media, marketers discuss what’s working
Martech
APRIL 19, 2024
In 2016, they were focused on high-volume, low-cost leads. Social media platforms like Meta are, of course, rich in data. And they already have much of the information that advertisers request from prospects in a lead gen form. Ani’s lead gen efforts focus primarily on Google Ads, Microsoft Advertising and Meta.
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