Remove 2016 Remove B2C Remove eBook
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10 Marketing Reports Everyone Working Online Should Read

Rock Content

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

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4 Local SEO Tips For 2016

Duct Tape Marketing

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.

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How to Advertise on Social Media—A Marketer’s Quick-Start Guide

Adobe Experience Cloud Blog

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal.

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How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Content Marketing Institute ). Optinmonster).

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How B2B companies can use interactive content

Rock Content

As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. Interactive ebooks are ebooks developed to work on various platforms, from mobile to desktop. Interactive ebooks were the main tool used by the University.

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