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In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.
4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.
In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal.
Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.
However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Content Marketing Institute ). Optinmonster).
As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. Interactive ebooks are ebooks developed to work on various platforms, from mobile to desktop. Interactive ebooks were the main tool used by the University.
This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared.
In 2016, the company launched JD Plus, a parallel of Amazon Prime. Members of JD Plus get to enjoy free shipping (around 60 times annually), special discount offers, free eBooks, and access to iQiYi Premium. The platform facilitates both B2B and B2C operations.
The effectiveness of content marketing has remained steady since 2016. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. Here is the answer to the big question, does blogging work in 2022?
As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. Illyes (@methode) June 26, 2017. Can they both be right? Yes, and I’ll tell you why. You’ll develop a good bounce rate.
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