Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 102

Branding PR CMO Brand Management 102

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary?

Content Marketing 103

Content Marketing Branding Marketing Marketers 103

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. That’s because people don’t buy products, they buy brands. Blog content. Website copy.

PR 145

PR Communications Inbound Marketing Management 145

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Instagram Engagement: Managing Comments & Mentions.

User-Generated 111

User-Generated Food Communications Management 111

Search Engine Land

JANUARY 12, 2023

2016: A summary of some of the questions, answers and additional confusion around the most recent Google core algorithm update and Panda becoming part of Google’s core ranking signals. 2016: Some users were seeing the new feature on Bing when searching for [speed test] or [internet speed test]. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Hubspot Marketing

AUGUST 9, 2018

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Some graphic designers work on corporate identity and establish how a company will visually communicate its overall message and brand.

PR 145

PR Non-Profit Marketing Marketers 145