Marketing Insider Group

FEBRUARY 22, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. The post 12 Marketing Trends Every Top Brand Needs To Know In 2016 appeared first on Marketing Insider Group.

Market Trends 75

Market Trends Branding Entertainment Marketers 75

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. Product Focus: Using Brand Keywords to Drive Engagement. Monitoring your organization’s brand handle only goes so far. November 16, 2016: Social Media Reporting & Analysis.

Social Media Marketing 84

Social Media Marketing Education Management Branding 84

Sprout Social

OCTOBER 24, 2016

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions.

Management 84

Management Branding Customer Product 84

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! But it could also signify important company objectives such as increasing brand awareness to a certain segment about your new product.

Thought Leadership 134

Thought Leadership Marketers Marketing Education 134

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. My Main Content Marketing Prediction For 2016?

Content Marketing 105

Content Marketing Telemarketing Entertainment Marketers 105

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 115

Influencer Marketing Branding Gen Z Marketers 115

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. How Brands Can Create Lasting Relationships on Social Media. How Brands Can Create Lasting Relationships on Social Media. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

JANUARY 13, 2016

We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why. So what words do marketers want to say sayonara to in 2016? Marketing-Specific.

Thought Leadership 91

Thought Leadership Communications Email Marketing Promotion 91

Industrial Marketer

AUGUST 3, 2021

This shows astronomical growth from the 63% it absorbed in 2016! Read more » The post Building Your Brand With B2B Video Marketing: The Complete Strategy appeared first on Industrial Marketer. According to Hubspot, video marketing accounts for over 86% of internet marketing.

Video Marketing 98

Video Marketing Branding Marketers Marketing 98

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 125

Gen Z Branding Millennials Transform 125

Adobe Experience Cloud Blog

DECEMBER 30, 2016

2016 was a crazy year in a lot of ways…an election year (in the U.S.) One big learning I took away from the year is to market what your brand is, not what it isn’t. We’re the caretakers of our company brand, and we make choices every day about how to tell our brand story. Otherwise, your brand will just be a facade.”

Thought Leadership 109

Thought Leadership Price Branding Product 109

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

As marketers, we need to become master storytellers of our brand and who better to tell us how than Andrew Gordon, Directing Animator at Pixar, and Rebecca Stockley, founder of Bats Improv? Location: Yerba Buena Center for the Arts, Yerba Buena Forum. Time: Friday, Oct 7, 10:00 AM – 11:30 AM.

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 123

Branding Transform Fashion Health 123

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. What does this brand personify?

Branding 134

Branding Thought Leadership Millennials Product 134

Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old.

PR 76

PR Marketers Marketing Communications 76

Hubspot Marketing

AUGUST 8, 2022

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video.

Video Marketing 129

Video Marketing Branding User-Generated Millennials 129

Backlinko

OCTOBER 22, 2024

Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 million 2016 10.23 Shein Revenue In 2023, Shein generated an estimated $32.2 billion in sales worldwide, showing a 41.85% year-over-growth. Analysts forecast that Shein’s revenue will hit $50 billion in 2024. billion 2017 $1.55 billion 2018 $1.99

Gen Z 82

Gen Z Fashion Millennials Retail 82

Rock Content

SEPTEMBER 29, 2016

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive. Learn more about GITEX and ScribbleLive.

Content Marketing 69

Content Marketing User-Generated Marketers Marketing 69

Rock Content

DECEMBER 14, 2016

2016 was an interesting year for journalism, to say the very least. To add insult to financial injury, 2016 was also the year fake news and clickbait-y headlines dominated a major election season and left many people questioning the integrity and validity of digital news sources. Pre-election 2016: Trying to Turn Digital News into $$$.

Non-Profit 65

Non-Profit Advertisers Advertising Health 65

Econsultancy

NOVEMBER 18, 2022

CBRE Group’s Global E-commerce Outlook Update report, published in June 2022, found that 20% of global retail sales were carried out online in 2021, compared with 9% in 2016 – representing an increase of 133%.

Shoppers 82

Shoppers eCommerce Retail Branding 82

Marketing Insider Group

DECEMBER 8, 2015

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers.

Content Marketing 75

Content Marketing Branding Customer Marketers 75

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Why Customers? As for you, our reader, are you surprised at the survey results?

CMO 96

CMO Marketers Marketing Place 96

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Place 145

Hubspot Marketing

JANUARY 17, 2017

When it comes to building a memorable brand, it's all about consistency. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Developing a consistent brand starts with creating a brand style guide. See the full style guide here.

Branding 145

Branding Management Product Marketers 145

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video. August 10, 2021.

Video Marketing 111

Video Marketing Branding User-Generated Marketers 111

Search Engine Land

AUGUST 15, 2024

However, it’s also important to remember that people will likely be more patient if you are a well-known brand (e.g., Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016. Amazon) vs. a lesser-known one. Google’s past advice.

Branding 113

Branding SEO 113

Duct Tape Marketing

OCTOBER 27, 2016

The 3 Facebook Changes in 2016 SMBs Need to Know written by Guest Post read more at Duct Tape Marketing. 2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. But 2016 marks the year Facebook expanded the reach of Audience Network to the mobile web and even non-Facebook users.

Advertising 73

Advertising Advertisers Social Media Marketing Digital Marketing 73

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Branding 92

Branding Marketers Marketing Influencer Marketing 92

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 111

Branding Manufacturing Entertainment User-Generated 111

Marketing Insider Group

FEBRUARY 19, 2016

Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […]. The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group.

SEO 66

SEO Branding Marketers Marketing 66

Adobe Experience Cloud Blog

JULY 11, 2017

Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over. Ground Breaker.

Branding 0

Branding Entertainment Thought Leadership Marketers 0

Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? Red Light: Tropicana.

Branding 133

Branding Thought Leadership Food Place 133

Hubspot Marketing

JANUARY 29, 2019

However, since we’ve spent the majority of our careers optimizing content for algorithms, it can be challenging to flex a creative muscle that’s slowly withered away from inactivity and, in turn, move people emotionally and sear your brand into their memories. What is a brand story? How to Write a Brand Story.

Branding 144

Branding Food Inbound Marketing Direct Mail 144

Marketing Insider Group

FEBRUARY 16, 2016

Brands just had to show up and chat, post […]. The post What Your 2016 Content Marketing Strategy Should Look Like appeared first on Marketing Insider Group. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world.

Marketing Strategy 67

Marketing Strategy Content Marketing B2C Marketers 67

Marketing Insider Group

FEBRUARY 22, 2016

Content marketing is an intimidating, but necessary, part of raising brand awareness now. The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketers Marketing 69

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 124

Social Media Marketing Gen Z Health Marketers 124