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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Source: 2016 Content Marketing Institute.

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Marketing for CPAs Frequently Asked Questions. The best way to market your CPA business is with digital marketing. Should I hire a marketing firm to promote my accounting business?

SEO 145
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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy. In my book with CMI founder Joe Pulizzi, Killing Marketing , we offered the historical, strategic value of owned media (our content marketing) as a function in the business. Robert_Rose Click To Tweet. It’s your story.

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How B2B companies can use interactive content

Rock Content

In fact, interactive content can outperform traditional marketing efforts. We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content.

eBook 72
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. This was back in 2016. One campaign.

PR 79
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4 Business Models for Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy. In my book with CMI founder Joe Pulizzi, Killing Marketing , we offered the historical, strategic value of owned media (our content marketing) as a function in the business. Robert_Rose Click To Tweet. It’s your story.

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Why Multimedia Production Will Push Your Brand Forward

Duct Tape Marketing

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. hours per day viewing video content ), we can logically predict that this percentage will continue to grow in 2016. Appeal to a Broader Range of Potential Clients. Closing Up.

Product 51