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[Ebook] 4 Key Ingredients to Include in Your Emails

Adobe Experience Cloud Blog

Check out our Email Marketing Lookbook 2015-2016 for awesome examples and the best practices that make them successful. And keep working on those email marketing recipes!

eBook 134
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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Adobe Experience Cloud Blog

For a more comprehensive deep-dive into budgeting, best practices and considerations, download our ebook The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels , which includes nifty budgeting templates to help you plan as we enter 2016.

eBook 92
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6 Ways to Create Rocket-Fuel Content for Marketing Automation

Adobe Experience Cloud Blog

billion industry by 2016. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. In the new ebook created by Kapost and Marketo, Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step.

eBook 134
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How to Advertise on Social Media—A Marketer’s Quick-Start Guide

Adobe Experience Cloud Blog

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Social media. Organic vs. paid social: Which reigns supreme?

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When and Why to Use Landing Pages

Adobe Experience Cloud Blog

According to a report from Aberdeen , the single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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3 Reasons Why Data is the Foundation of a Successful ABM Strategy

Adobe Experience Cloud Blog

In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.