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Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
While it’s easy to recognize the need for a robust social media videomarketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Try our new tool: Landscape!
— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit. For instance, webinars or eBooks that specifically talk about how your product works. — Neil Patel (@neilpatel) May 12, 2016. — Neil Patel (@neilpatel) May 12, 2016. dEMkCctEWE.
By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging. Generally speaking, it's easier to follow than blog posts, email newsletters, or ebooks. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016.
This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.
Some specialists even say 2020 is the right year to start including video in your B2B marketing efforts, relying on important stats the latest Wyzow l research provides: of the 500 companies interviewed, 81% use videomarketing — 21% more than in 2016; prospects of these companies watch, on average, 1.5
HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. VideoMarketing Statistics. Optinmonster).
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