Marketing Insider Group

FEBRUARY 15, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.

Digital Marketing 69

Digital Marketing Marketing Marketers Video Marketing 69

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

NOVEMBER 29, 2023

This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Dig deeper: Top video marketing trends for 2023 and beyond There you have it: Critical data and strategic insights.

Shoppers 106

Shoppers Retail Digital Marketing Advertising 106

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Adobe Experience Cloud Blog

JANUARY 6, 2017

Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. 5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv. Guy Kawasaki.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices.

Video Marketing 128

Video Marketing Place Product Branding 128

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. While that first video was more of a journal entry, later videos take on a more humorous angle. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers.

Influencer Marketing 106

Influencer Marketing Promotion Fashion Energy 106

Marketing Insider Group

OCTOBER 21, 2021

Remember the Pokémon Go craze of 2016? The mobile game was not only a great example of how augmented reality can be used in video games, but also a marketing opportunity, as businesses jumped on the chance to sell to customers trying to catch a Pokémon or two on their doorstep. Augmented Reality Becomes Commonplace.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

MAY 26, 2023

Not only do most people prefer watching videos over reading, you may reach new audiences on video apps like TikTok and YouTube that you wouldn't have otherwise gotten to on other channels. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 141

eBook Promotion User-Generated Inbound Marketing 141

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. That’s almost double what YouTube made off ads in 2016.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. The perception was that video was only for TV marketing. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily.

Transform 107

Transform B2C Finance Affiliate Marketing 107

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit. — Neil Patel (@neilpatel) May 12, 2016. Leverage Video Marketing. — Jay Baer (@jaybaer) May 16, 2016. This creates a demand across the entire industry. Increase Brand Awareness.

User-Generated 82

User-Generated Whitepaper eBook Partner Marketing 82

Sprout Social

DECEMBER 28, 2016

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Rock Content

JUNE 24, 2020

Some specialists even say 2020 is the right year to start including video in your B2B marketing efforts, relying on important stats the latest Wyzow l research provides: of the 500 companies interviewed, 81% use video marketing — 21% more than in 2016; prospects of these companies watch, on average, 1.5

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Adobe Experience Cloud Blog

JULY 6, 2016

Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. You can now post videos up to 140 seconds long (up from 30 seconds). Now, everyone can post videos up to 140 seconds long! Twitter Video (@video) June 21, 2016.

Thought Leadership 91

Thought Leadership Fashion Retail Social Media Marketing 91

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 135

Video Marketing Millennials Gen Z User-Generated 135

Sprout Social

OCTOBER 10, 2019

Twitter Video. Twitter might not be the first platform you think of when it comes to video marketing, but it’s not something you should overlook. Twitter gives you a couple of options for using videos. First, you can use Twitter’s native video feature. One brand that has excelled with Periscope is GE.

Marketing Strategy 109

Marketing Strategy Marketing Marketers User-Generated 109

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed.

User-Generated 127

User-Generated Price Place Product 127

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. It is an impactful twitter technique to drive engagements. Promoted Accounts.

User-Generated 63

User-Generated Transform Advertising Advertisers 63

Duct Tape Marketing

MARCH 4, 2016

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. Videos and animations are becoming popular ways for businesses to demonstrate the value of their offerings while simultaneously providing the viewer with a captivating experience. .

Product 47

Product Branding PR Education 47

Search Engine Land

DECEMBER 26, 2022

This policy runs every year and is likely in response to the 2016 presidential election. TikTok shopping debacle, longer videos, and unhappy creators. TikTok continued to compete against Facebook and Instagram to gain an edge over the short form video market. Hot topics. Russia declared war in Ukraine.

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Try our new tool: Landscape!

Video Marketing 74

Video Marketing Marketing Strategy Customer Acquisition Marketing 74

Doug Garnett

AUGUST 4, 2016

Essentially, it shows how easily digital ventures (like AdTech and marketing automation) become games dedicated to driving up share price without delivering value to the customer (those companies who use their services). AdContrarian Bob Hoffman has extensively covered incredible fraud in the digital marketing business.

Retail 52

Retail eCommerce Law Advertising 52

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Rock Content

OCTOBER 17, 2016

In all transparency, I will be basing my pros and cons list for external creatives on my recent experience with the Visually network to create my latest video (linked to earlier in this post). The reason I’m bringing this up is because Visually was acquired by ScribbleLive in early 2016 – but I will remain impartial.

Product 89

Product Product Marketing Price Management 89

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. What other metrics help you track their ROI?

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

AUGUST 27, 2015

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more!

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Jeffbullas ). Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. billion views. Like Nastya (95.58

Entertainment 85

Entertainment Analytics Video Marketing Promotion 85