2016 Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?
Adobe Experience Cloud Blog
JANUARY 3, 2017
Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. Share them below!
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Adobe Experience Cloud Blog
OCTOBER 25, 2016
Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth.
Adobe Experience Cloud Blog
JANUARY 19, 2017
In 2016, we added a 65% year-over-year growth in pipeline. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. We use our own marketing automation platform and Marketo Sales Insight application.
Adobe Experience Cloud Blog
NOVEMBER 9, 2016
Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.
Adobe Experience Cloud Blog
MAY 24, 2019
In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Social media. Organic vs. paid social: Which reigns supreme? It’s hard to beat a tweet.
Adobe Experience Cloud Blog
DECEMBER 16, 2016
Speaking with folks at AMA’s 2016 Symposium for the Marketing of Higher Education in Orlando last week gave us insight into a world that most of us take for granted. An advanced marketing automation platform will allow you to track digital body language to get a good grasp on important indicators of interest.
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