Remove 2016 Remove Millennials Remove Place Remove User-Generated
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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Gen Z 112
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

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The History of Social Media Since 2003

Hubspot Marketing

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 134
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

billion in 2016. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start.

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How to create a stellar TikTok affiliate marketing strategy

Power Digital Marketing

Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. For example, like Instagram, TikTok doesn’t permit affiliate links in videos or captions; give #linkinbio a try to ensure users proceed to the next step in the process.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. 46% of millennials rely on social media when making purchase online. Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses.