2017 eBook Email Marketing 
Hubspot Marketing
MAY 3, 2017
Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.
Hubspot Marketing
JULY 10, 2018
This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. State of Video Marketing Survey , Wyzowl 2017).
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Litmus
AUGUST 6, 2020
Half of email marketers see their email review and approval process as too lax or too burdensome. Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020.
Hubspot Marketing
NOVEMBER 6, 2024
Email Marketing Lead Generation 13. For busy marketers, this type of offer can prove to be incredibly valuable. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.
Adobe Experience Cloud Blog
AUGUST 25, 2017
For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. Many marketers wish they had a painless method for segmenting leads —especially according to purchasing habits, like what the customer has bought in the past.
Adobe Experience Cloud Blog
DECEMBER 20, 2016
At LinkedIn, my team built a Propensity Model for our email marketing. And if you’re not continually learning as a marketer, you will soon become obsolete. In fact, 63% of the most effective B2C marketers and 53% of the most effective B2B marketers have a documented strategy. Document Your Strategy.
Litmus
JULY 2, 2020
This month’s Litmus Live Interview focuses on what some might consider one of the more daunting challenges in email marketing: migrations. 2019 State of Email Service Providers (Litmus). I sat down with Melanie Kinney, a friendly face you’ve seen at Litmus Live more than once.
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