2017 Gen Z Millennials Social Media Marketing 
Hootsuite
FEBRUARY 4, 2020
That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. Instagram age demographics. adults: Ages 18–24: 75%.
Hubspot Marketing
OCTOBER 11, 2023
Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It was shut down in 2017 after a decline in its user base.
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Hubspot Marketing
DECEMBER 5, 2019
While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. General Stats. Crunchbase ).
Buffer Marketing
APRIL 4, 2024
Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are.
Hubspot Marketing
MAY 9, 2022
But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 to 6 p.m.,
Hubspot Marketing
NOVEMBER 26, 2019
In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it.
SocialPilot
JANUARY 15, 2024
More than 50% of social media marketers create content for YouTube. Social Media Video Stats for Instagram 53. The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Post-Pandemic Video Marketing Trends 73.
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