Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. I can help you take your relationships to the nest level.”.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% By using existing data, the platform can find new targets in new markets.

Customer 134

Customer Thought Leadership Analytics Marketing 134

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Chobani rebrand.

Food 145

Food Branding Place Product 145

Content Marketing Institute

MAY 30, 2018

What to Consider When It’s Time for New Marketing Technology. 7 Ways Technology Can Make You a Smarter Content Marketer. As we found in the 2017 survey, most organizations (93%) view content as a business asset – an asset or process where there is direct investment and increasing value over time.

Management 111

Management Content Marketing Education Product 111

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95