Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers. What worked last year may not work tomorrow.

Thought Leadership 131

Thought Leadership Marketing Marketers User-Generated 131

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Students from Boys and Girls Club participating in a recent product marketing workshop. I’m already dreaming about the ways I’ll give back in 2017! While this makes the end of the year one of my favorite times, I’m also inspired and challenged to continue giving throughout the year. What are some of your ideas?

Non-Profit 91

Non-Profit Thought Leadership Finance Food 91

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Content Marketing Institute

DECEMBER 5, 2017

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112