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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. Free Promotion.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube advertising statistics. billion in May 2018.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Create event videos that drive buzz.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

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The complete guide to social media and the beauty industry

Sprout Social

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Whether through short videos or Instagram Stories, brands have a prime opportunity to allow their customers to serve as their creative canvas in a matter of seconds. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT.