Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. But that’s a little easier said than done. Instagram age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

OCTOBER 30, 2019

For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. General Twitter stats.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

JULY 9, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Online reviews.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Digital Marketer

NOVEMBER 26, 2022

Any savvy businessman or marketer knows that this means their brand needs to adapt fast or be prepared to get left behind. Minority Consumers Relate With Brands That Understand Them. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements.

Gen Z 62

Gen Z Advertising Advertisers Finance 62

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. What happened this time with Belonging to the Brand ? Belonging to the Brand is an extension of that.

Gen Z 74

Gen Z Health Marketing Marketers 74

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. That’s an increase from 35% in 2018.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On? Facebook has a whopping 1.59

Shoppers 126

Shoppers Product Gen Z Promotion 126

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. in 2019 , compared to 6% in 2018 (and 15% in 2016). 52% of online brand discovery happens in public social feeds. WhatsApp (1.6

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Focus on Facts and Data.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. growth in 2019.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 113

Shoppers Retail Finance User-Generated 113

Rock Content

NOVEMBER 17, 2020

The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Anything that positively connects a customer to your brand points in that direction. For B2C Marketers , the response rate was 84%. Qualified leads.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Content Marketing Institute

NOVEMBER 5, 2018

Success in purpose-driven content marketing, though, requires you to go beyond that. It demands that you execute the right purpose-driven content marketing strategy in an authentic, organic way that brings benefit to everyone involved. Purpose-driven brands also resonate with their employees. AnnGynn Click To Tweet.

Gen Z 91

Gen Z CMO Marketing Strategy Content Marketing 91

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? Benefits of Social Media Marketing. Increase Brand Awareness. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Why your company needs Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Spiralytics

FEBRUARY 5, 2023

Businesses and brands are revamping their strategies to influence buyers’ purchasing decisions. Instead of targeting a specific gender in their marketing, companies are constantly looking into breaking stereotypes. These can change your customers’ views of your brand and how they interact with you.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

NOVEMBER 2, 2020

In 2018, Musical.ly In-Feed ads are especially valuable for marketers looking to use TikTok to drive sales conversions, as the videos can feature a call-to-action (CTA). Some brands have created their own version of In-Feed ads by partnering directly with influencers. Branded Hashtag. Brand Takeovers. Image Source.

User-Generated 144

User-Generated Gen Z Advertising Advertisers 144

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Click To Tweet.

Gen Z 103

Gen Z Millennials Retail Shoppers 103

Hubspot Marketing

SEPTEMBER 18, 2019

Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Examples of successful influencer marketing strategies range from Stride Gum's partnership with DJ Khaled to Glossier's partnership with micro-influencers and "regular women".

Gen Z 141

Gen Z Advertising Advertisers Influencer Marketing 141

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. The Top B2B Lead Generation Strategies.

User-Generated 137

User-Generated CRM Marketing Marketers 137