Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. That’s a jump from 43% in 2018.News This doesn’t mean brands should leap on International Women’s Day (March 8) as a promotional opportunity.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Increase Brand Awareness. In 2018, there were over 3.2 In fact, social media has been proven to boost brand awareness by driving up engagement. In fact, social media has been proven to boost brand awareness by driving up engagement. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Power Digital Marketing

DECEMBER 10, 2022

In this feed, we’ll bring to light the benefits of both organic and paid Instagram marketing, strategies on leveraging Instagram’s algorithm to grow your brand, and how to get started. Instagram has tremendous reach potential, allowing your brand the chance to reach thousands, if not millions, of new target audience members.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Posted by Citadel Careers on Wednesday, May 16, 2018. Don’t invade private channels with impersonal brand content.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JULY 24, 2019

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Posted by Tattoodo on Saturday, April 28, 2018. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. The seasonal copy and price discount create a sense of urgency.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Hootsuite

SEPTEMBER 9, 2020

You can target brand new customers or returning ones. Try looking at which social networks perform well organically for your brand. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This helps viewers recognize that the ad is from your brand.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Econsultancy

FEBRUARY 23, 2022

As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. You’ve really gotta pay attention to branding with One-tap pins. Here are a few ways you can create consistent branding: • Use the same language in your ad that you use on the landing page or product page. Promoted App Pins.

Advertising 81

Advertising Advertisers Promotion User-Generated 81

Econsultancy

MARCH 4, 2022

This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Rock Content

MARCH 4, 2020

It’s the group of activities that a company (or individual) performs online to attract new business opportunities , creating relationships and developing a brand identity. Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow? Why your company needs Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

NOVEMBER 6, 2019

To help you determine what ad strategy is right for you and where to put your first podcast dollars, I spoke with Sam Balter, HubSpot's Podcast Manager, and did some additional research to comprise a list of helpful strategies for finding, vetting, and advertising in a podcast that aligns with your brand. Consider podcast demographics.

Advertising 102

Advertising Advertisers Millennials Promotion 102

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. In 2018, Missguided boasted a 40% sales increase every night the show was on. If you don’t deliver a conversation your audience can relate to, they will find a brand that can.

Gen Z 116

Gen Z Fashion Influencer Marketing Millennials 116

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Edison Research ).

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Litmus

OCTOBER 8, 2020

One of my favorite talks was the chat between our VP of Marketing, Cynthia Price, and Kevin Tyler, the Insights Director at the UCLA School of Nursing. One report showed that 83% of millennials find it important to buy from companies that align with their values—up from 63% reported two years ago.

Transform 78

Transform Marketing Marketers Millennials 78

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. The Top B2B Lead Generation Strategies.

User-Generated 139

User-Generated CRM Marketing Marketers 139

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144