SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. That’s what a post from the Think With Google platform , a source for market trend insights, shows. Explainer Videos. Videos are known as a content format that offers quick consumption as its main advantage.

User-Generated 141

User-Generated Video Marketing Place Product 141

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Live videos.

Video Marketing 125

Video Marketing Place Product Branding 125

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. YouTube.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket. Conclusion.

Analytics 129

Analytics Customer loyalty Price Place 129

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’m talking about rethinking the model of video marketing itself. I’ve seen it harm brands often without them realizing it. Image source.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 104

Branding Price Influencer Marketing Transform 104

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. They promote a focused effort that guides consumers towards a desired action. Promote a new product or service.

Direct Mail 140

Direct Mail Marketing Marketers Transform 140

Hubspot Marketing

JULY 28, 2020

Throughout the last century, we've seen video move from black and white televisions to smartphones and tablets. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Adobe Experience Cloud Blog

MARCH 15, 2019

If the future of Twitter is video, how should brands adjust their s ocial media strategies ? It boils down to quality—the quality of the video determines whether audiences pay attention. If your brand doesn’t have strong videos on Twitter, it’s time to make a change. Video is powerful.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Hootsuite

JULY 21, 2020

What counts as a view: 2 seconds or more and the video is at least 50% of video on screen. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. How many times your video was watched for more than 2 seconds. Views at 25%.

Analytics 144

Analytics Promotion Social Media Marketing Management 144

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. 91% of B2B marketers utilize content marketing to reach customers. Content Marketing Institute ).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Vlad and Niki (82.23

Entertainment 88

Entertainment Analytics Video Marketing Promotion 88

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. One-size-fits-all marketing is dead.

User-Generated 139

User-Generated CRM Marketing Marketers 139

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. 80% of video ads on #Facebook are watched with sound off. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111