Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. Customer Success focused on issues of aesthetics, performance, and brand awareness. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign.

Promotion 75

Promotion Advertising Advertisers Price 75

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 126

Branding Communications Health PR 126

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Gmail’s Promotions Tab Is NOT the Spam Folder. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes. More Litmus Picks for 2018. White’s Pick.

Transform 55

Transform Promotion Analytics Email Marketing 55

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Transform Promotion CRM 143

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

B2C 88

B2C Content Marketing Food Transform 88

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g. Click here.

B2C 124

B2C Price Promotion eCommerce 124

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

PR 139

PR Communications Inbound Marketing Management 139

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 91

Branding Promotion Place Food 91

Hubspot Marketing

APRIL 25, 2024

The framing, the offer, the brand. Researchers in 2018 found the effect still holds true today. But it’s not the smartest way to promote your product. Hundreds of participants would see two different types of promotions. Other times the promotion would state it’s $0." Other times the promotion would state it’s $0."

Price 108

Price Promotion Market Research Product 108

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? It’s hard to imagine it was only $10 billion in 2018. Ssponsored brands video targeting. Sponsored brands video-only creatives. Dig deeper: 3 tips for using promotions and discounts in paid search 5. In general, you should think about strategy, not simply tactics.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Hubspot Marketing

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. 6 Ways Brands Use Twitch. Tactic: Brand Awareness. Let's begin by defining Twitch.

Branding 119

Branding Non-Profit User-Generated Influencer Marketing 119

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. This torch was carried on in 2018 as 4/10 of the top advertisers focused their digital video ads around the concept that music is a universal language with a special power to instill unity and positivity among people. #2

Advertising 40

Advertising Advertisers Entertainment Promotion 40

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. Do you ever feel like a brand just “gets” you? See a topic that interests you?

Digital Marketing 46

Digital Marketing Education Promotion Communications 46

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content. Distribute and promote the hell out of everything you create , with a focus on building direct audience relationships at every turn.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 95

Branding Product Promotion Place 95

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products. Except it’s me.

PR 128

PR Influencer Marketing Marketing Marketers 128

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 116

Branding Transform Fashion Promotion 116

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. Circus Circus (@CircusVegas) June 30, 2018.

Branding 76

Branding Transform Entertainment Customer Journey 76

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Artists, brands, and creators can now share behind-the-scenes moments, updates, and more in various formats. Use it to create short, entertaining content about your brand.

Entertainment 82

Entertainment Industry Insights Retail Promotion 82

Hubspot Marketing

MARCH 28, 2023

As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. Beauty brand Dove joined the conversation with a timely campaign featuring original data. The filter has been used in over 30 million videos to date.

Education 107

Education Promotion Video Marketing Product 107

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. 2018: Google described it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” ” Answer: Google.

Search Marketers 87

Search Marketers Real Estate Retail Marketing 87

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2018: Verified users in Google Search Console were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Branding 97

Branding Digital Marketing User-Generated Product 97

Sprout Social

SEPTEMBER 4, 2018

To promote Bitcoin at its start, Nakamoto built an email list of 2,000 subscribers and became active on forums like Bitcoin Talk. — Ripple (@Ripple) August 21, 2018. — Wanchain (@wanchain_org) August 10, 2018. — Gemini Support (@GeminiSupport) August 28, 2018. It all started on forums and email lists.

Branding 71

Branding Price Education Promotion 71

Search Engine Land

FEBRUARY 1, 2023

Google & Bing’s ‘Super Bowl ad’ search results are quite different 2018: People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results. 2011: This was Citysearch’s new local ad exchange/marketplace. by Eric Enge 2012: How Much Does SEO Cost?

Search Marketers 128

Search Marketers Shoppers SEO Marketing 128

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today.

Branding 67

Branding Copywriting CMO Health 67

TechWyse

MAY 3, 2023

We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. Here are some of the benefits of video marketing: It increases brand awareness and engagement. Influencer endorsement enhances a brand’s reputation.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Click To Tweet.

Branding 108

Branding B2C Logistics Content Marketing 108

Search Engine Land

JANUARY 24, 2023

Now they can mute those, too 2018: Google announced more options for users to control the kinds of ads they see. Google Search Console’s remove URL report might not work for a short period of time 2018: Google wasupgrading the report. Dalloway’ & ‘A Room of One’s Own’ 2018: The doodle featured the author’s familiar profile.

Search Marketers 127

Search Marketers SEO Marketing Marketers 127

Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. The (sort of) exception to this is a lifestyle brand.

Promotion 88

Promotion Analytics SEO Education 88

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. Let me know in the comments.

Branding 126

Branding Retail Real Estate User-Generated 126