The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% who reported being unwilling in the February 2018 Survey. This compares to a 6.3% of overall firm revenues.

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? To do this, they know it’s not just about the right technology—it’s also about people.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Sydney Mulligan, Marketing Technology Consultant, Etumos. What does it take to be a fearless marketer?

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9% Conclusion.

CMO 130

CMO B2C Marketers Marketing 130

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. In November 2017, the content marketing director was called into the CMO’s office. Why,” the CMO wanted to know, “are there no real results from the thought leadership content ?”. Content Tech 2018 Presentation from The Content Advisory.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Duct Tape Marketing

JUNE 20, 2023

Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. But it's still very clear that, you know, it's hard to be a digital leader if you're just, if you know, if every conversation someone's looking to the CDIO or the CMO, right?

Transform 81

Transform Finance Energy Customer 81