The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Litmus

APRIL 18, 2019

Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. That’s up from an average ROI of 38:1 in 2018. Marketing, PR, & advertising agency: 42:1.

Email Marketing 111

Email Marketing Marketing PR Analytics 111

Hubspot Marketing

JANUARY 7, 2024

Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Income PR managers make between $48,000 and $104,000. The modern-day CMO doesn’t have a generic, one-size-fits-all background.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution.

Entertainment 70

Entertainment PR CMO Content Marketing 70

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. ” Andy Crestodina , co-founder, CMO, Orbit Media. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

AWeber

FEBRUARY 13, 2024

Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform. Use micro-blogging to tell micro-stories (short narratives) to hook your audience and keep them engaged. Your email list belongs to you forever.

Non-Profit 115

Non-Profit User-Generated Entertainment Promotion 115

Rock Content

NOVEMBER 6, 2017

But even if you’re a little late this year, just be sure to mark your 2018 calendars to give yourself plenty of time next year. But even if your keyword research wasn’t completed by mid-September, Kevin Sides, CMO of efulfillment services firm ShipMonk, said brands can make up ground with directory listings. Bauman agreed.

Retail 40

Retail SEO User-Generated PR 40

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). Another example is Lululemon’s belt bag.

SEO 106

SEO User-Generated PR Shoppers 106

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. In 2018, he taught us everything we didn't know about SEO. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss?

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. In 2018, he taught us everything we didn't know about SEO. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss?

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. In 2018, he taught us everything we didn't know about SEO. Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns. Andy Crestodina. So what is thought leadership? Shannon McGuirk.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Content Marketing Institute

AUGUST 14, 2018

It’s 2018. Andy Crestodina , co-founder, CMO, Orbit Media. Expect to be strong: Combination of PR and influencer marketing in content marketing campaigns. Segmentation through data is vital to building a connection with consumers. StrategySavvy. CMWorld Click To Tweet. Zontee Hou , senior strategist, Convince and Convert.

Content Marketing 108

Content Marketing Marketing Marketers Education 108

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% 2018 research shows how an advertising hiatus can impact brands’ long-term sales. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52