Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Copywriters. Wild, right?

Customer 145

Customer Copywriting Marketing Marketers 145

Bannerflow

AUGUST 24, 2018

Empowering consumers, via big data, and its analysis, is another step towards helping make AI’s adoption in marketing a success. AI and Marketing: DCO. Understanding data and working with consumers will be critical for new marketing technologies. It’s combination of AI and marketing has brands salivating.

Copywriting 40

Copywriting Marketing Marketers Advertising 40

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Marketing Copywriting Copywriting is a foundational part of marketing and advertising.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2018 to $15.2 In some cases, however, marketing spend is up. Landing page copywriting.

CMO 140

CMO Marketing Marketers SEO 140

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketing Marketers 111

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Landing pages are almost an icon of Digital Marketing. These unique pages are highly optimized and filled with copywriting techniques.

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

JANUARY 11, 2023

One of the oldest copywriting tricks in the book is FAB (features, advantages, benefits). Here's the cover letter template she created as a new marketer applying to roles in her first few years after college: Marketing Resume Examples. Describe impact, not features.

Management 145

Management Marketing Marketers Inbound Marketing 145