Hubspot Marketing

NOVEMBER 27, 2023

Why Representation in Marketing Matters The people you serve need to see themselves and who they aspire to be reflected in the visual imagery your brand puts forth. When they see themselves, it is a permission slip to take the next step forward with you in your customer journey. Like they are not important.”

Marketing Mix 129

Marketing Mix Customer Journey Marketing Marketers 129

Martech

NOVEMBER 15, 2021

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Key customers include Integrate, TripActions and Okta. Built-in customizable multi-touch attribution models allow marketers to get comprehensive attribution metrics across all their data.

Analytics 117

Analytics Marketing Mix Retail Advertising 117

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Moz

MAY 17, 2020

In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. My client was planning to run a marketing campaign starting in October.

SEO 73

SEO Customer Journey Non-Profit User-Generated 73

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. The most confident marketers gather data at every stage of the social customer journey. Integrating customer engagement between social media and other digital and traditional channels leads to higher confidence in social ROI. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40