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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. Millennial Pinners are up 35% year over year.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Sales Force: CMO

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

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30 Reddit Stats and Facts to Know in 2020

Hubspot Marketing

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. Gen Z makes up 26% of Reddit Users.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Source: Digital 2020. Source: Snap Kit. billion — soon.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast. Explore tools and platforms.

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