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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Takeaways for Marketers. Until recently -- Pinterest users could buy some of the products they saw directly in the Pinterest app. Takeaways for Marketers.

Gen Z 145
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

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Top Email Design Trends for 2019

Litmus

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

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7 core capabilities and features every DXP must have

Welcome Software

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. in 2018 to 13.4