Search Engine Land

NOVEMBER 9, 2023

But TikTok is a platform Google has acknowledged as a threat to Search (also, Gen Z women prefer TikTok to Google ). For most of these eight years, ChatGPT didn’t exist, including from April to August 2018 when Google’s search market share dipped below 91%. Relatively stable. What about Bing?

Search Marketers 118

Search Marketers Gen Z Marketing Marketers 118

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Podcasts and Advertising. Statista ).

Gen Z 114

Gen Z Advertising Advertisers Millennials 114

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? But that isn’t the case.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 115

Social Media Marketing Gen Z Health Marketing 115

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. In 2018, TikTok made $3.5

Gen Z 143

Gen Z Entertainment Millennials Advertising 143

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. In 2018, it encompassed 63.5% Across the board, price is a major factor when it comes to purchasing decisions.

Gen Z 115

Gen Z Millennials Retail Price 115

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hubspot Marketing

APRIL 25, 2022

Launched by Facebook in 2018, Lasso was a short video platform meant to compete with TikTok. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020. We first pointed to Lasso as a social media platform marketers should watch back in 2019.

Gen Z 107

Gen Z Influencer Marketing Social Media Marketing Finance 107

Digital Marketer

NOVEMBER 26, 2022

Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. According to Heat, a Deloitte-owned research firm, brands with the most representative advertisements saw an average stock gain of 44% during the seven-quarter period that ended in 2018.

Gen Z 62

Gen Z Advertising Advertisers Finance 62

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. — Courtney Lacy (@clacy__) December 4, 2018. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Businesses Grow

JANUARY 19, 2023

And this book, I’ve been stewing on this since 2018 when I was writing Marketing Rebellion , and there was a chapter in there about belonging. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. It haunted me.

Gen Z 74

Gen Z Health Marketing Marketers 74

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers 121

Shoppers Product Gen Z Promotion 121

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. TikTok is a video platform where users can record videos up to 60 seconds in length. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. In 2018, Ruffles did a witty take on a stock photo that went viral a few years earlier. They’re not even thinking about retirement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Kevin Indig

NOVEMBER 13, 2023

From 2008 to 2018, US publisher revenue nosedived from $37.8b source ) ⛏️ The underlying problem : Most young people (Gen Z) get their news from TikTok , which hurts Google and the AdSense revenue for publishers. Publishers - goblin traders Publishers are the largest source of content on the web.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example.

Gen Z 109

Gen Z Marketing Marketers Promotion 109

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. User-generated content isn’t limited to Instagram. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. Posted by F1 on Thursday, October 11, 2018. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. Well, we documented the entire process, from the initial design to the cutting of the lenses.

Customer 105

Customer Gen Z Manufacturing Transform 105

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. This is especially true if you want to target Millennials and Gen Z. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. The human brain can identify images seen for as little as 13 milliseconds. Launched in the U.K.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Hubspot Marketing

AUGUST 18, 2022

But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics.

Branding 145

Branding Fashion Shoppers Food 145

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Hubspot Marketing

MARCH 11, 2019

In 2018, there were over 3.2 Other examples of social media platforms you may choose to incorporate in your strategy include: Snapchat : Generation Z makes up the largest portion of the 300 million users. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Content Marketing Institute

NOVEMBER 5, 2018

Nearly eight in 10 Americans say they are more loyal to purpose-driven brands than traditional brands, according to a 2018 study from Cone/Porter Novelli. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. And that shared interest doesn’t revolve around profits for the business. Teach and empower.

Gen Z 94

Gen Z CMO Marketing Strategy Content Marketing 94

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Many Chat

JULY 13, 2022

Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. A post shared by kimberly not kim (@museummammy) on Sep 20, 2018 at 5:29am PDT. This takeover was the perfect strategy for the very Gen Z show. Build trust. photo @camillachiappetta #mfw. Good morning!

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. They're undetectable and like gens, when we talk about Gen Z, we're not talking about babies. The first member of Gen Z just got elected. Mark Schaefer (12:18): Yeah. It was new for me and really inspirational. Is a community.

Marketing Strategy 85

Marketing Strategy Gen Z Marketing Marketers 85