Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques. In 2018, 18.4

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017. User Behavior.

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 126

Shoppers Product Gen Z Promotion 126

Many Chat

JULY 13, 2022

Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. The good news is that there’s a way to counter almost every reason why users no longer find your account interesting enough to follow. Paid-for followers.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hootsuite

FEBRUARY 20, 2020

In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message. This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. TW: Twitter. YT: YouTube.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hootsuite

JANUARY 15, 2020

Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Neil Patel

JUNE 22, 2021

They expect your business to solve their issue, but it’s not just your product they’re looking for. It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this. Smart content marketers know they need to segment their audiences based on product need.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Dana Nicole

FEBRUARY 1, 2021

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

JULY 8, 2019

Instagram users have confidence in the influencers they follow. One in five has bought a product based on an influencer’s recommendation. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Generate content for your account. Promoting a new product.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. People use social to find entertaining posts, read news, and research products, all in public channels. Posted by Citadel Careers on Wednesday, May 16, 2018. The Facebook Group includes no product placement posts or advertising.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Neil Patel

JANUARY 12, 2021

Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. billion monthly active users. Then a data breach happened. Facebook for Local Business.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 113

Shoppers Retail Finance User-Generated 113

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Rock Content

NOVEMBER 17, 2020

The point is, after having the unique experience of buying and using the product, people quickly spread the news. The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Social media adds an extra layer. Qualified leads.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. In 2018, there were over 3.2 Generate Leads and Boost Conversions. Let's dive in. Learn From Competitors.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

JULY 24, 2019

The average Facebook user clicks on 11 ads in 30 days. The photos shows the product in use by a wide range of body types, enforcing the copy’s claims. Posted by Tattoodo on Saturday, April 28, 2018. And if users do have their sound on, they won’t be annoyed by loud music. Snag Tights. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Hootsuite

SEPTEMBER 9, 2020

Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. billion monthly active users. With ads, you can direct users to your Facebook Page or your website. Source: Facebook. Collection ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Content Marketing Institute

NOVEMBER 5, 2018

Nearly eight in 10 Americans say they are more loyal to purpose-driven brands than traditional brands, according to a 2018 study from Cone/Porter Novelli. Axe, a Unilever brand of grooming products, focuses on a young male demographic. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. Image source.

Gen Z 90

Gen Z CMO Marketing Strategy Content Marketing 90

Hootsuite

JULY 7, 2020

It was only in 2018 that Nike made headlines for taking a stand with Colin Kaepernick. During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. A post shared by TOMS (@toms) on Nov 19, 2018 at 8:04pm PST.

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Rock Content

MARCH 4, 2020

Regardless of the type of audience you want to reach and how niche your product may be, you can easily find the public that you want. And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Why your company needs Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Hubspot Marketing

FEBRUARY 12, 2019

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. In 2018, YouTube was the most popular IOS app. of YouTube users are from the United States.

Video Marketing 136

Video Marketing Millennials Gen Z User-Generated 136

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline. share of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Instagram has 1 billion monthly active users. billion monthly active users ). Instagram has a diverse user base, but is undeniably most popular with young people.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. platform is blocked. Then, to message friends, they use QQ.

Gen Z 129

Gen Z Millennials User-Generated eCommerce 129

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly TopView Ads. Image Source.

User-Generated 144

User-Generated Gen Z Advertising Advertisers 144

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. is common in AI-generated SLs as the term generates opens,” says Flores. It’s a good time to save.” “The

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). — Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. See how that works?

Branding 95

Branding Gen Z Food Millennials 95