Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66%

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

JULY 26, 2022

This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. Marketing Campaign: Engagement. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Why aren't millennials moving?"

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively).

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

DECEMBER 8, 2020

Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Analyze Your Data.

User-Generated 137

User-Generated CRM Marketing Marketers 137