Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Martech

SEPTEMBER 13, 2021

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 107

Customer Branding User-Generated Millennials 107

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. — Courtney Lacy (@clacy__) December 4, 2018. Why it’s important. Why it’s important. 72% of companies use social media data to inform business decisions.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66%

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

MARCH 4, 2022

This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 Subscription economy market value due to reach $275 billion globally in 2022. billion hours in retail apps. Customer experience.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

DECEMBER 8, 2020

Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Analyze Your Data.

User-Generated 142

User-Generated CRM Marketing Marketers 142